Sagwa EV, K P, Ogutu M. Moderating Effect of Competitive Strategy on the Relationship between Employee Outcomes and Performance of Firms Listed on the Nairobi Securities Exchange. IJSBAR. 2015;22(1):211-224. Accessed September 14, 2025. https://www.gssrr.org/JournalOfBasicAndApplied/article/view/3885