1.
S S, C. S H, Gargesa S. An Analytical Study on the Impact of Visual Merchandising on Impulsive Buying Behaviour in Shopper Stop. IJSBAR. 2017;36(5):112-132. Accessed September 18, 2025. https://www.gssrr.org/JournalOfBasicAndApplied/article/view/8243