LATIF, Sadaf. Impact of Customer Relationship Management (CRM) Through Online Banking Services on Customer Retention with Mediating Role of Customer Perception and Satisfaction. A Case of Standard Chartered Bank Pakistan. International Journal of Sciences: Basic and Applied Research (IJSBAR), Jordan, v. 44, n. 1, p. 14–32, 2019. Disponível em: https://www.gssrr.org/JournalOfBasicAndApplied/article/view/9729. Acesso em: 17 sep. 2025.