Mo JiaoJiao, and Chin Nyuk Sang. 2023. “E-Commerce Live Streaming and Chinese Youth’s Purchase Intention: Examining the Influential Factors - A Quantitative Analysis”. International Journal of Sciences: Basic and Applied Research (IJSBAR) 69 (1): 351-65. https://www.gssrr.org/JournalOfBasicAndApplied/article/view/15946.