Mo JiaoJiao and Chin Nyuk Sang (2023) “E-commerce Live Streaming and Chinese Youth’s Purchase Intention: Examining the Influential Factors - A Quantitative Analysis”, International Journal of Sciences: Basic and Applied Research (IJSBAR), 69(1), pp. 351–365. Available at: https://www.gssrr.org/JournalOfBasicAndApplied/article/view/15946 (Accessed: 30 September 2025).