S. Latif, “Impact of Customer Relationship Management (CRM) Through Online Banking Services on Customer Retention with Mediating Role of Customer Perception and Satisfaction. A Case of Standard Chartered Bank Pakistan”, IJSBAR, vol. 44, no. 1, pp. 14–32, Feb. 2019, Accessed: Sep. 17, 2025. [Online]. Available: https://www.gssrr.org/JournalOfBasicAndApplied/article/view/9729