Mo JiaoJiao and Chin Nyuk Sang, “E-commerce Live Streaming and Chinese Youth’s Purchase Intention: Examining the Influential Factors - A Quantitative Analysis”, IJSBAR, vol. 69, no. 1, pp. 351–365, Aug. 2023, Accessed: Nov. 21, 2025. [Online]. Available: https://www.gssrr.org/JournalOfBasicAndApplied/article/view/15946