Community Participation on Mediating the Influence of Leadership and Motivation on Competitive Tourism Destination in the Pinge Village

  • I Putu Lisna Kurniawan Faculty of Economic and Business, University of Udayana, Bali – Indonesia
  • Made Heny Urmila Dewi Faculty of Economic and Business, University of Udayana, Bali – Indonesia
Keywords: Leadership, Motivation, Community, Participation, Competitive Tourism Destination, Tourism Village, Asta Brata.

Abstract

This study aims to find out how leadership roles, motivations and community participation in realizing tourism destinations are competitive. This research was conducted in Pinge Tourism Village, Tabanan Regency. The data source is primary and secondary data. Primary data were obtained from interviews with the Pinge Tourism Village community who were in productive age and secondary data obtained from the archives and documentation of Pinge Tourism Village. The characteristics of respondents are presented with descriptive statistical methods and data analysis techniques using PLS (Partial Least Squares) methods. The research conducted illustrates that the majority of the population of Pinge Tourism Village work in the informal sector (day labor) and agriculture. The choice of profession is related to the level of education that the most of the them at the junior and senior high school levels. The results of the analysis showed that the motivation of the community, the leadership that applied the concept of "Asta Brata" and community participation showed a positive and significant effect on competitive tourist destinations. Community participation mediates the influence of leadership and community motivation on competitive tourist destinations partially. Community participation increases the influence of leadership on competitive tourist destinations from 0.351 to 0.449 and increases the influence of motivation on competitive tourist destinations from 0.328 to 0.420. Community motivation, participation and implementation of "Asta Brata" concept by leaders in the Pinge Tourism Village, need to be improved continuously to realize a competitive tourism village

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Published
2019-06-01
Section
Articles