Gender Aspect of Tourist Behavior in Eco-Village Tourism Destination

  • Retno Darumurti Post Graduate Study on Management of Ecotourism and Environmental Services, Department of Forest Conservation and Ecotourism, Faculty of Forestry, Bogor Agriculture University, Indonesia
  • Ricky Avenzora Post Graduate Study on Management of Ecotourism and Environmental Services, Department of Forest Conservation and Ecotourism, Faculty of Forestry, Bogor Agriculture University, Indonesia
  • Tutut Sunarminto Post Graduate Study on Management of Ecotourism and Environmental Services, Department of Forest Conservation and Ecotourism, Faculty of Forestry, Bogor Agriculture University, Indonesia
  • Benny Mutiara Professor of Computer Science and Information Technology Gunadarma University Depok Indonesia
Keywords: Gender, Ecovillage, Tourism, Behavior.

Abstract

Tourist behavior matters to people who are making decisions about tourist. Tourist interest to involved in ecotourism activities based on gender, such as conservation, waste management, resource efficient management, and other communal activities. This study was conducted to analyzing and mapping tourist response pattern towards a tourism village based on gender. The data sampling method utilized to determining of which tourism ecovillage was the purposive sampling, while the tourist sampling determination utilized the simple random sampling. Tourists were given a questionnaire before starting their activities in the village (pre-activity), observed their behavior while doing the activities in the village (on-going activity), and given another questionnaire after finishing their activities (post-activity). The study applied statistical method to analyze the differences and correlations of 9 variables.  The results of this study show that there are significant correlations between the existing perception with the follow-up psychological process, i.e. motivation; preference; satisfaction; and the will to revisit, which can be seen in both the male and female gender. Furthermore, there is no significant difference between the male and female behavior in the pre-activity behavior and the post-activity behavior. However, in the on-going activity stage, there is a significant difference between the male and female behavior towards the environmental action. The women show a more caring behavior towards the activities compared to the men in the time they spent at the tourism village on the post activity behavior.

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Published
2019-05-25
Section
Articles