A Study of the Design Semantics Understanding & Design Process & Application in Design Practices

Abstract

The purpose of this study is to explore the approach of how to extract the user assessment keywords from well-known websites by carrying out grounded research and utilising typical design items as research samples. This article explores the use of narrative design in cultural and creative products using narrative design as its starting point. The application relevance of narrative design in cultural and creative products is discussed first, followed by the application principles and methods of narrative design in cultural and creative products. It is envisaged that the use of narrative design would make the provision of cultural and creative products easier and could elicit resonance between consumers and specific cultures, as well as research ideas and design methodologies for unique cultural and creative product theories.