Legal and Economic Aspects of the Macedonian Model of Franchising

Abstract

Franchising is done by global regulatory framework and has an impact to the national legal sources. This article aims to emphasize the importance and functionality of the legal and economic aspects of the Macedonian franchising module and practice. In respect of Macedonian case, the franchising mechanism is getting direct consequences of the national trade in the small and still developing Macedonian economy. The envisaged paper explores various options for national regulation in light of existing EU legal instruments, the substantive nature of franchising and the extent to which that competence has been utilized so far. Special attention is given to the options for undertaking future steeps in creation essential preconditions for promoting of further investments in the Macedonian trade market. In that context, some specific elements have been researched as well as the attractiveness, information sources of franchising and conditions for implementation of franchising.

The main point of researching is related to the Legal framework of franchising, statistics and Macedonian regulatory system, included the Agreement for franchising and adequate module of practicing.