The Motivation Factors and Farmer Group Clusters on Sustainable Horticulture Practices Adoption in Yogyakarta Province
Keywords:
sustainable horticulture, organic, adoption, motivation, extension education.Abstract
The decision to apply sustainable horticulture practices can be categorized as pro-environment behavior where motivation or needs are one of the determinants of behavior. The objective of this study was to analyze the factor and discover the farmer group compositions and motivation of farmers to adopt sustainable horticultural practices. The surveys involved 350 members of horticulture farmer groups in Yogyakarta Special Region Province, Indonesia. The results of second-order confirmatory factor analysis show the highest score of the underlying subs-construct of motivation construct is social needs (healthy family and group reference). The highest score of the underlying subs-construct of the level of sustainable horticulture practices (SHP) adoption are inputs (organic fertilizer and superior seeds). There are two clusters of SHP adoption and three clusters of motivation. This study provides information to make an effective strategy for extension education that makes farmers adopt sustainable horticulture practices based on their needs (motivation).
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