Strategy Management Analysis in Agrotechnopark (Case Limapuluh Kota District, West Sumatera Province, Indonesia)

Abstract

Agrotechnopark (ATP) is a science and technology area that was built to facilitate the acceleration of technology experts produced by government R & D institutions, universities and the private sector as well as an integrated agricultural pilot with a biological cycle (bio-cycle farming). The purpose of this research is to identify internal factors and external factors from ATP; and analyze and formulate alternative strategies using Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This research was carried out in the area of ATP in Guguak Sub District, Limapuluh Kota District, West Sumatra Province, Indonesia with implementation time from March to October 2018. Data obtained from this study are primary data and secondary data. Data analysis method used is quantitative descriptive analysis method based on the concept of strategic management which is then described descriptively based on internal and external analysis owned by ATP. There are two variables that will be measured in this study, including internal factors (IFE matrix / Internal Factor Evaluation) and external factors (EFE matrix / External Factor Evaluation). The combined IFE and EFE matrix are then formulated using a SWOT matrix.