Analysis of Supply Chain Performance Factors Achieving Performance Marketing of Processed Coconut Wood in Padang Pariaman District

Abstract

The purpose of this research is analyze the effect of supply chain performance on the marketing performance of processed coconut wood in district Padang Pariaman. The research used survey method in collecting data from 30 sample that were selected using random sampling. The analysis tool used is Partial Least Square (PLS). The result showed that the perpetrator of processed coconut wood supply chains found in Padang Pariaman regency consisted of coconut farmers, coconut trunk collectors, processing coconut trunk into processed coconut wood, processed coconut wood traders, retailers, and consumers. Variable performance of supply chain of processed coconut wood in Padang Pariaman regency has a significant positive effect on the variable of marketing performance. The magnitude of the effect of the performance of the supply chain of processed coconut wood on marketing performance is 15,121. Based on the results of the research, the advice that researchers can provide is the each member of the supply chain should ensure the availability of supplies and set the appropriate prices and other indicators can be added because the indicators are invalid in measuring each latent variable is discarded.