Analysis of Supply Chain Performance Factors Achieving Performance Marketing of Processed Coconut Wood in Padang Pariaman District

  • Khairatul Nisa Students of Agricultural Economics Study Program, Faculty of Agriculture, Postgraduate, Andalas University Kampus Limau Manis, Padang, Indonesia 25163
  • Nofialdi Nofialdi
  • Zednita Azriani
Keywords: supply chain, processed coconut wood.

Abstract

The purpose of this research is analyze the effect of supply chain performance on the marketing performance of processed coconut wood in district Padang Pariaman. The research used survey method in collecting data from 30 sample that were selected using random sampling. The analysis tool used is Partial Least Square (PLS). The result showed that the perpetrator of processed coconut wood supply chains found in Padang Pariaman regency consisted of coconut farmers, coconut trunk collectors, processing coconut trunk into processed coconut wood, processed coconut wood traders, retailers, and consumers. Variable performance of supply chain of processed coconut wood in Padang Pariaman regency has a significant positive effect on the variable of marketing performance. The magnitude of the effect of the performance of the supply chain of processed coconut wood on marketing performance is 15,121. Based on the results of the research, the advice that researchers can provide is the each member of the supply chain should ensure the availability of supplies and set the appropriate prices and other indicators can be added because the indicators are invalid in measuring each latent variable is discarded.

References

Vanny, Heldy. 2005. Analisis Nilai Tambah Produk Agroindustri Berbasis Kelapa Terhadap Pendapatan Petani Di Kabupaten Gorontalo. [Tesis]. Makassar. Program Pascasarjana. Universitas Hasanuddin. 94 Hal.

Soekartawi. 2003. Agribisnis Teori Dan Aplikasinya. Jakarta : PT. Raja Grafindo Persada. 220 Hal.

Udayana, Gusti Bagus. 2011. Peran Agroindustri Dalam Pembangunan Pertanian. Edisi 44. Hal 3-8.

Nugroho, Setiawan Qodri; Ricardus Anggi. Pengelompokan Kayu Kelapa Menggunakan Algoritma K-Means Berdasarkan Tekstur Citra Kayu Kelapa Dua Dimensi (2D). Fakultas Ilmu Komputer, Teknik Informatika, Universitas Dian Nuswantoro. Hal 1-5.

Hasanah, Uswatun, Dkk. 2015. Analisis Nilai Tambah Agroindustri Sale Pisang Di Kabupaten Kabumen. Jurnal Ilmu Pertanian Vol. 18 No. 3. Universitas Gajah Mada. Hal 141-149.

Rahman, Syamsul. 2015. Analisis Nilai Tambah Agroindustri Chips Jagung. Jurnal Aplikasi Teknologi Pangan Volume 4 No 3. Universitas Islam Makassar. Hal 108-111

Anggraeni, Widya. 2009. Pengukuran Kinerja Pengelolaan Rantai Pasokan Pada PT. Crown Closures Indonesia. Universitas Gunadarma. Hal 1-16

Wahyono. 2003. Orientasi Pasar Dan Motivasi: Pengaruhnya Terhadap Kinerja Pemasaran (Studi Kasus Pada Industry Meubel Di Kabupaten Jepara. Jurnal Sains Pemasaran Indonesia Volume 1 No 1. Universitas Negeri Semarang. Hal 23-40.

Ariani, Desi Dan Bambang Munas Dwiyant. 2013. Analisis Pengaruh Supply Chain Management Terhadap Kinerja Perusahaan (Studi Pada Industri Kecil Dan Menengah Makanan Olahan Khas Padang Sumatera Barat). Jurnal Studi Manajemen & Organisasi Vol. 10, No. 2, Juli. Universitas Diponegoro. Hal. 132-141

Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, Dan R & D. Bandung : CV. Alfabeta. 334 Hal.

Nazir. 2003. Metode Penelitian. Jakarta : Ghalia Indonesia. 544 Hal.

Published
2018-12-12
Section
Articles