Architectural Design Innovation as a Contributive Factor for the Success of Battery Electric Vehicles in Automobile Industry

  • Yunyao Gu Rhode Island School of Design, 2 College Street, Providence, 02903, the United States
Keywords: Architectural, design innovation, battery, electric vehicle, automobile, Tesla.


This essay proposes how architectural design innovation relates to the development of incremental innovation triggered by new technology, building upon the architecture, but continuously reshaping to meet new requirements by defining new sets of functions or forms. Besides, analysis is centralized around the theoretical application of architectural design innovation for live systems such as automobiles, which are continuously adapting to new sets of requirements. To elaborate the practice of this application, a case study of Tesla BEVs is provided to offer unprecedented attributes for an automobile. Furthermore, methodologies on executing architectural design innovation have been established on in this essay, which as well examines the contributions of it in the product dimension, not only helping reconfiguring selected elements of the architecture, but enabling completely redesigning it to clearly deliver value along the system and where the behavior of the system could be traced back to the needs of the stakeholders.


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