Design Thinking as an Adaptive Disruption During Automobile Product Development

  • Yunyao Gu Rhode Island School of Design, 2 College Street, Providence, 02903, the United States
  • Siyi He Rhode Island School of Design, 2 College Street, Providence, 02903, the United States
Keywords: Design thinking, adaptive disruption, automobile.

Abstract

This essay proposes applications of design thinking in automobile product development from the perspective of adaptability, which in term enhances capabilities to fix info structure, opening up a set of alternatives to design improvements that are game changing. Case study on the design of Ford Motor Company focused on its capabilities for the development of in-vehicle features which are instrumental in the customer experience that is delivered by Ford automobiles. This case provided explanation on a systems thinking approach for large complex systems and is aligned to Ford Motor Company objective of changing the way the world moves. Besides, methodologies on how design thinking can be utilized for this disruptive adaptation are elaborated in later paragraphs. It aims to explain a desired future state of the capabilities to develop an unparalleled customer experience in Ford vehicles.

References

Garvin, David A.; Levesque, Lynne C. (2005), "Emerging Business Opportunities at IBM", for Harvard Business School, Professor Schlesinger General Management: Processes and Action Class, October 2015.

Huber, George P. (2004), "The Necessary Nature of Future Firms: Attributes of Survivors in a Changing World", Thousand Oaks, California: Sage Publications, Inc.

Huber, George P.; Glick, William H. (1993), "Organizational Change and Redesign: Ideas and Insights for Improving Performance", NY, NY: The Oxford University Press, Inc. "Ingrassia, Paul (2010), "Crash Course", NY, NY: The Random House Publishing Group

Jackson, Dan (2016), "7 Oil & Gas Jobs that Will Exist in the Future", for GE Reports, Retrieved 02/20/2016, from http://www.gereports.com/dan-jackson-7-oil-gas-jobs-that-willexist- in-the-future/

Kane, Gerald C. (2016), "Predicting the Future: How to Engage in Really Long-Term Strategic Digital Planning", for MITSloan Management Review, Retrieved 05/03/2016, from http://sloanreview.mit.edu/article/predicting-the-future-how-to-engage-in-really-long-termstrategic- digital-planning/

"Digital Stategy: Understanding the Economics of Disruption" (2016), for McKinsey Company, Retrieved 04/12/2016, from http://www.mckinsey.com/businessfunctions/strategy-and-corporate-finance/our-insights/digital-strategy-understanding-theeconomics- of-disruption

Mitchell, William J.; Borroni-Bird, Christopher E.; Bums, Laurence D. (2010), "Reinventing the Automobile: Personal Urban Mobility for the 21st Century", Cambridge: Massachusetts: The MIT Press

Pinchot, Gifford; Pinchot, Elizabeth (1996), "The Intelligent Organization: Engaging the Talent & Initiative of Everyone in the Workplace", 1st Ed., San Francisco, California: Berret-Koheler Publishers, Inc.

Schwaninger, Markus (2009), "Intelligent Organizations: Powerful Models for Systemic Management", 2nd Ed., Munchen, Germany: Springer-Verlag

Smith, Preston G. (2007), "Flexible Product Development: Building Agility for Changing Markets", 1st Ed, San Francisco, California: Jossey-Bass, a Wiley Imprint

Snow, Richard (2013), "I Invented the Modem Age: The Rise of Henry Ford", 1st. Ed., NY, NY: Scribner, a division of Simon & Schuster, Inc.

Wasserman, Otto (2001), "The Intelligent Organization:Winning the Global Competition with the Supply Chain Idea", Munchen, Germany: Springer-Verlag

Published
2019-03-29
Section
Articles