Design Thinking as an Adaptive Disruption During Automobile Product Development

  • Yunyao Gu Rhode Island School of Design, 2 College Street, Providence, 02903, the United States
  • Siyi He Rhode Island School of Design, 2 College Street, Providence, 02903, the United States
Keywords: Design thinking, adaptive disruption, automobile.


This essay proposes applications of design thinking in automobile product development from the perspective of adaptability, which in term enhances capabilities to fix info structure, opening up a set of alternatives to design improvements that are game changing. Case study on the design of Ford Motor Company focused on its capabilities for the development of in-vehicle features which are instrumental in the customer experience that is delivered by Ford automobiles. This case provided explanation on a systems thinking approach for large complex systems and is aligned to Ford Motor Company objective of changing the way the world moves. Besides, methodologies on how design thinking can be utilized for this disruptive adaptation are elaborated in later paragraphs. It aims to explain a desired future state of the capabilities to develop an unparalleled customer experience in Ford vehicles.


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