A Study of Relationships Between Perceived Value, Perceived Price, Perceived Quality and Trust toward Purchase Intention of Timeshare Ownership among Tourist in Bangkok

Abstract

The vacation ownership and timeshare industry has emerged as a sector of the travel industry with significant opportunities for growth and development. The aim of this research was to study the influence of perceived value, perceived quality, perceived price and trust on purchase intention of timeshare ownership. In additional, the objectives also were to determine the most influential factors of timeshare ownership purchase intention. The data was collected from 420 tourism among three Bangkok shopping area. The results of this research showed that all four independent variables have influence in the timeshare ownership purchase intention. Among which, the perceived price contributes highest level of influence on timeshare ownership purchase intention. The findings can serve as a guideline for the company to adjust this product as well as selling process. In order to attract potential customers to participate on product selling and make final deal.