Communication Methods in the Commercialization of Sericulture Technologies and Innovations in Uganda

  • Brian Ssemugenze Commercialization of sericulture Technologies and Innovations in Uganda , Tropical Institute of Development Innovations , P.O Box 23158 Kampala , Phone: +256752631046
  • Joseph Esimu
  • Janet Nagasha
  • Emma Walimbwa
  • Sarah Babirye
  • Demas Kutosi Lukoye
  • Daniel Mushikoma
  • Rhina Muwayi
  • Patricia Mutoni
  • Milton Candia
  • Maureen Negesa
  • Jackline Namadi
  • Robson Aine
  • Noah Sabunyo
  • Jorum Musamali
  • Violet Nabuzale
  • Clet Wandui Masiga
Keywords: Sericulture, Commercialization, Technologies, Communication, Innovations

Abstract

The importance of communication for the successful development of new projects has been well documented. One of the hypotheses being tested in the commercialization of Sericulture Technologies and Innovations is that the success depends on effective communication.  While it is an expensive process, we have observed that improving communication maximizes success and minimizes risks and has been useful in acquiring more land for expansion, more resources allocated to the project and more partners getting on board. Different subject matter specialists have come up with excellent agriculture programs/projects, but these interventions cannot succeed if they have not been properly communicated to the end user (the farmer) and all other key stakeholders. A survey in 26 different sericulture research stations was conducted for all stakeholders in Uganda with 170 questionnaires distributed but only 151 questionnaires satisfactorily completed and returned. Data analysis was done using the Statistical Product and Service Solutions (SPSS)19.0. The chi-square test showed that there was a high significant relationship between sex, geographical location of respondents to different communication methods used with p-value (0.0) below 0.05 while age of respondents had no significant relationship with communication method used with p-value (0.5) above 0.05. Effective communication was hindered by poor infrastructure (30.5%) in form of poor transport system, poor power supply, and shortage of knowledge and information centers and lack of communication materials (25.8%).

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Published
2022-01-04
How to Cite
Ssemugenze, B., Joseph Esimu, Janet Nagasha, Emma Walimbwa, Sarah Babirye, Demas Kutosi Lukoye, Daniel Mushikoma, Rhina Muwayi, Patricia Mutoni, Milton Candia, Maureen Negesa, Jackline Namadi, Robson Aine, Noah Sabunyo, Jorum Musamali, Violet Nabuzale, & Clet Wandui Masiga. (2022). Communication Methods in the Commercialization of Sericulture Technologies and Innovations in Uganda. International Journal of Sciences: Basic and Applied Research (IJSBAR), 61(1), 10-24. Retrieved from https://www.gssrr.org/index.php/JournalOfBasicAndApplied/article/view/13228
Section
Articles