Facing Difficulties that Affects Destination Image at Unrecognized Island, Case Study: North Cyprus
Keywords:
Destination image, Economic isolation, North Cyprus, Political isolation, Unrecognized island.Abstract
This article sheds light on the how unrecognized islands such as North Cyprus have managed to deal with factors that have affected their destination images. Although the Turkish Republic of North Cyprus is an unrecognized state facing embargos and restrictions, the county has been fighting to establish a clear brand identity in the tourism industry. The country has been earning considerable revenue from tourism as a result of the efforts to create casino tourism, education tourism, sex tourism, conference tourism, and sightseeing activities among other attractions. The sector contributes significantly to the economic development of the country and is a source of employment to a considerable population.
North Cyprus suffers challenges such as a relatively small internal market, limited resource capacity, and political and economic isolation. The country has a small economy with restrictions on transport and communication system. All these challenges have hindered the country from reaping the full potential of its tourism sector. Despite these challenges, the government has tried to enforce strategies that have enhanced the marketability of North Cyprus as a competitive tourist destination. This study highlights the underlying potential of North Cyprus and how the endogenous and exogenous factors have hindered its potential.
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