The Effect of Brand Equity on Service Reutilization Interest of Inpatient Instalation of Ibnu Sina Hospital, Makassar in 2015
Keywords:
brand equity, service reutilization interest.Abstract
The number of hospital growth now has been increased rapidly and who can get trust from customers will be win this competition. To survive in a competitive market, "brand equity" it one important key for hospital. The aim of this research was to analyze the effect of brand equity on inpatient reutilization interest at Ibnu Sina Hospital, Makassar in 2015. This research used quantitative method with cross sectional study.
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