A Strategy Engagement in Marketing: A Reviews of the Literature

Authors

  • Sumitro Sarkum Doctoral Graduate Programme in Management Science, Economics and Business Faculty, Jenderal Soedirman University, Karangwangkal-Purwokerto and AMIK Labuhan Batu, Rantauprapat-Indonesia
  • Bambang Agus Pramuka Departemen of Economic and Business Faculty, Jenderal Soedirman University, Karangwangkal, Purwokerto 53123-Indonesia
  • Agus Suroso Departemen of Economic and Business Faculty, Jenderal Soedirman University, Karangwangkal, Purwokerto 53123-Indonesia

Keywords:

Customer Engagement, Employee Engagement, Supply Chain Engagement, Organizational Engagement.

Abstract

Engagement a new trend in marketing that first appeared in 1990, and in talking about compiling growing social network media marketing be a tool for election company to achieve competitive advantage in the broad market. Engagement can also be viewed free improve the performance of the company to increase sales, create new product and enrich the relationship between the company, employees, customers and supply chain. Finally, all of engagement boils down to the purpose for excellence and competitiveness of Sustainability.

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Published

2017-05-16

How to Cite

Sarkum, S., Pramuka, B. A., & Suroso, A. (2017). A Strategy Engagement in Marketing: A Reviews of the Literature. International Journal of Sciences: Basic and Applied Research (IJSBAR), 33(2), 120–127. Retrieved from https://www.gssrr.org/index.php/JournalOfBasicAndApplied/article/view/6899

Issue

Vol. 33 No. 2 (2017)

Section

Articles

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