Analysis of the International Market

Abstract

The analysis of the international market in order to launch a new product or expand the existing brand or business requires a lot of thinking and research. Researchers need to identify financial and economic factors or forces and market indicators, as well as political, legal and socio-cultural forces and issues in certain area . Also it is particularly important to understand what kind of competition form other companies that are at the market. SWOT analysis is a tool for evaluating the organization and its environment. SWOT analyze strengths and weaknesses, opportunities and threats. Strengths and weaknesses are internal factors. The opportunities and threats are external factors. Assets can be used along with other means of evaluation and analysis PEST analysis, five factor analysis of Porter.