Cognitive and Emotional Responses of Women on Sexual Appeal Advertising

  • Loh Huey See School of Business, Inti International College Subang, 3, Jalan SS 15/8, SS15, 47500 Subang Jaya, Malaysia
Keywords: cognitive, emotional, information processing, sexual appeal, advertising.


Sexual appeals remain an extremely famous advertising technique yet questions with respect to the utilization remain. Sex in advertising can be gathered into nudity or dress, sexual conduct, physical appeal, sexual embeds as well as sexual referents. Women tend to be valued by what they look like.  To discover whether if sex appeal ads to be effective for a woman, it is essential to consider and value the subjective and passionate process which recognized in this paper in spite of the fact that they are in no means, shape or form comprehensive.


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